NEVADA | PROFESSIONAL EXPERIENCE

Program Professional Framework

Leading Through Marketing-Public Relations (MPR)

Program Overview

Marketing public relations uses the credibility of earned media and third-party endorsement to support brand, product and service objectives. This course shows managers how to lead MPR as part of the marketing mix: aligning PR with marketing goals, building newsworthy product stories, managing media and influencer relations, running launches and sponsorships, and integrating MPR with advertising and digital campaigns. Participants also learn to measure MPR contribution to awareness, consideration and sales, with cases from Gulf consumer, banking and government service launches.

Learning Outcomes

✓Distinguish marketing public relations from corporate PR and define its role within the marketing mix.
✓Set MPR objectives linked to specific brand, product or service marketing targets.
✓Develop newsworthy story angles and media hooks for a product or service launch.
✓Plan influencer, event and sponsorship activities that reinforce brand positioning.
✓Integrate MPR activity with paid advertising, social media and owned channels in one campaign calendar.
✓Measure MPR contribution using share of voice, message pull-through and conversion indicators.

Target Audience

Marketing managers and brand managers
PR and communication managers supporting marketing
Product and service launch leads
Agency account directors

Detailed Program Modules

01The Role of Marketing Public Relations

MPR versus corporate public relations
Where MPR fits in the marketing mix
Credibility and third-party endorsement

02Setting Direction for MPR

Linking MPR objectives to marketing goals
Target audiences and consumer insight
Positioning and key brand messages

03Creating Newsworthy Stories

News values and story angles
Product launches and announcements
Thought leadership and expert positioning

04Media, Influencers and Partnerships

Media relations for brands
Influencer selection and disclosure practices in the GCC
Events, sponsorships and partnerships

05Integrated Campaign Leadership

Combining MPR with advertising and digital channels
Agency briefing and management
Managing budgets and approvals

06Measuring MPR Impact

Share of voice and message pull-through
Linking coverage to traffic, leads and sales
Reporting MPR value to marketing leadership

Training Methodology

Interactive expert-led sessions grounded in workplace examples

Case studies and practical exercises drawn from the region

Group workshops with peer review of decisions and deliverables

Formative feedback against clear performance criteria

Applied Project & Assessment

Applied Project

Participants design an MPR plan for a product or service launch: objectives linked to marketing targets, three story angles, a media and influencer plan, an integrated campaign calendar and a measurement framework.

Assessment

Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.

University Certificate & International Accreditation

Professional Certificate accredited by Alzette University in Leading Through Marketing-Public Relations (MPR)

International accreditation: Global Leadership Organization (GLO)