Clermont SB Endorsed – Certificate in Corporate Communications

Program Overview

Corporate communication aligns everything an organisation says with its strategy and reputation. This programme covers corporate identity and narrative, reputation management, communication strategy, internal and leadership communication, media and digital channels, investor and stakeholder relations, communicating sustainability performance and crisis readiness. Participants learn to coordinate messages across departments and channels and to measure their effect, using examples from government entities, banks and energy companies in the Gulf.

Learning Outcomes

• ✓Develop a corporate narrative and messaging framework aligned with organisational strategy.
• ✓Design a corporate communication strategy covering internal, external and leadership communication.
• ✓Assess corporate reputation drivers and set reputation management priorities.
• ✓Coordinate an editorial calendar across media, digital and internal channels.
• ✓Prepare communication for sensitive announcements such as restructuring, financial results and crises.
• ✓Measure the impact of corporate communication using reputation and engagement indicators.

Target Audience

• Corporate communication managers and specialists
• Public relations and media officers
• Internal communication and employee engagement staff
• Executive office and investor relations staff

Detailed Program Modules

Training Methodology

Applied Project & Assessment