Managing Project Stakeholders
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Program Professional Framework
Managing Project Stakeholders
Program Overview
Many projects that fail technically sound did so because key stakeholders were overlooked, misunderstood or engaged too late. This course provides a structured approach to stakeholder management: identifying stakeholders systematically, analysing their power, interest and attitudes with tools such as the salience model and the stakeholder engagement assessment matrix, planning engagement and communication, influencing decision-makers and managing resistance and conflict. Case studies include projects with ministries, regulators, community groups and joint-venture partners typical of Gulf infrastructure and government programmes.
Learning Outcomes
- ✓Identify project stakeholders systematically and record them in a stakeholder register.
- ✓Analyse stakeholders using power-interest grids and the salience model to prioritise attention.
- ✓Assess current versus desired engagement levels with a stakeholder engagement assessment matrix.
- ✓Develop a stakeholder engagement and communication plan with messages, channels and frequency.
- ✓Apply influencing and negotiation techniques to secure support from senior decision-makers.
- ✓Monitor stakeholder sentiment and adjust engagement when resistance or conflict emerges.
Target Audience
- Project and programme managers
- Change and communication managers on projects
- Business analysts and project coordinators
- Government relations and partnership officers
Detailed Program Modules
01Stakeholder Management Foundations
- Who counts as a stakeholder
- Stakeholder impact on project success
- Stakeholder environments in GCC government projects
02Identification and Analysis
- Identification techniques and the stakeholder register
- Power-interest grids and the salience model
- Mapping attitudes, needs and expectations
03Engagement Planning
- Engagement assessment matrix
- Engagement strategies by stakeholder group
- Communication plan design
04Influence and Negotiation
- Sources of influence without authority
- Building coalitions and sponsor support
- Principled negotiation with key stakeholders
05Resistance and Conflict
- Diagnosing causes of resistance
- Conflict resolution styles
- Escalation routes and governance support
06Monitoring Engagement
- Stakeholder sentiment tracking
- Feedback loops and surveys
- Updating the engagement plan
Training Methodology
Applied Project & Assessment
Applied Project
Participants prepare a stakeholder management plan for a current or case project: a stakeholder register, power-interest and salience analysis, an engagement assessment matrix, a communication plan and an influence strategy for one critical stakeholder.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.
University Certificate & International Accreditation
Professional Certificate accredited by Alzette University in Managing Project Stakeholders
International accreditation: Global Leadership Organization (GLO)