Mastering Strategy Maps: Essential Tools for Planning and Execution

Program Overview

Strategy maps, introduced by Kaplan and Norton as part of the balanced scorecard approach, show on one page how an organization creates value through cause-and-effect links between financial or stakeholder outcomes, customer value, internal processes and learning and growth. This advanced program covers building strategy maps for corporate and public sector entities, defining objectives, measures, targets and initiatives, cascading and aligning maps across units, establishing strategy management governance and review meetings, and testing strategic hypotheses with data. It suits Gulf entities aligning plans with national visions and government excellence frameworks.

Learning Outcomes

• ✓Build a strategy map with objectives across the four perspectives and explicit cause-and-effect links.
• ✓Adapt the strategy map architecture for government and non-profit entities with stakeholder and mission outcomes.
• ✓Define measures, targets and strategic initiatives for each objective in a balanced scorecard.
• ✓Cascade the corporate strategy map to business and support units with alignment checks.
• ✓Design a strategy review meeting cycle and the role of an office of strategy management.
• ✓Test strategic hypotheses using performance data and adapt the map.

Target Audience

• Strategy and planning directors and specialists
• Performance management and excellence office staff
• Senior managers responsible for strategy execution
• Consultants and analysts supporting strategic planning

Detailed Program Modules

Training Methodology

Applied Project & Assessment