SBS Endorsed – Certificate in Business Strategies and Leadership Practices
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Program Professional Framework
SBS Endorsed – Certificate in Business Strategies and Leadership Practices
Program Overview
This programme connects strategy formulation with the leadership behaviours needed to make strategy happen. Participants analyse competitive position using industry analysis, value chain and resource-based views, then choose where to play and how to win with tools such as the strategy choice cascade, Ansoff growth options and business model canvas. The second half focuses on leadership practices that turn choices into results: aligning teams, communicating strategic intent, allocating resources and reviewing performance. Cases draw on diversification agendas in the Gulf, where privatisation, new sectors and competition from regional and global players are reshaping business models.
Learning Outcomes
- ✓Conduct an external and internal strategic analysis using PESTLE, five forces and value chain tools for a selected business.
- ✓Formulate strategic choices on where to compete and how to win using the strategy choice cascade.
- ✓Evaluate growth options across market penetration, development, diversification and partnerships with clear criteria.
- ✓Translate a chosen strategy into team-level priorities, objectives and accountabilities.
- ✓Design a leadership communication plan that explains strategic intent and expected behaviours to different audiences.
Target Audience
- Business unit heads and general managers
- Strategy, planning and business development managers
- Department managers preparing for senior roles
- Entrepreneurs and family business leaders
Detailed Program Modules
01Strategic Analysis of the Business Environment
- PESTLE and scenario signals in Gulf markets
- Industry structure and competitive forces
- Customer and competitor analysis
02Internal Capabilities and Competitive Advantage
- Value chain and resource-based analysis
- Core competencies and capability gaps
- Cost, differentiation and focus positioning
03Strategic Choice and Business Models
- Where to play and how to win
- Ansoff growth options and diversification
- Business model canvas and value propositions
04Leadership Practices for Strategy Execution
- Aligning leadership teams around priorities
- Resource allocation and trade-off decisions
- Building accountability and ownership
05Communicating Strategy and Engaging People
- Crafting a clear strategic narrative
- Cascading objectives through the organisation
- Handling resistance and maintaining momentum
06Monitoring Performance and Strategic Renewal
- Strategic KPIs and review cadence
- Learning from results and adjusting course
- Leadership habits for continuous strategic thinking
Training Methodology
Applied Project & Assessment
Applied Project
Participants produce a concise strategy-on-a-page for their business unit or a Gulf company case, supported by environmental and capability analysis, a justified growth choice, three cascaded team objectives and a leadership communication plan for launching the strategy.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.
University Certificate & International Accreditation
Professional Certificate accredited by Alzette University in SBS Endorsed – Certificate in Business Strategies and Leadership Practices
International accreditation: Global Leadership Organization (GLO)