Data Visualization

Program Overview

A well-designed chart lets a decision maker see a pattern in seconds; a poor one hides it or misleads. This tool-independent programme covers the principles behind effective visual communication: how people perceive position, length, colour and shape, matching chart types to analytical tasks, reducing clutter, using colour purposefully and accessibly, designing dashboards and building data stories. Participants critique and redesign real charts and apply the principles in their preferred tool, whether Excel, Power BI or Tableau, with attention to bilingual Arabic and English layouts.

Learning Outcomes

• ✓Select chart types that suit comparison, trend, distribution, composition and relationship tasks.
• ✓Apply perception principles and pre-attentive attributes to direct attention to the key message.
• ✓Remove non-data clutter and improve labelling, scales and annotation in an existing chart.
• ✓Design a colour scheme that is consistent, meaningful and accessible to colour-blind viewers.
• ✓Structure a data story with context, insight and a clear call to action.
• ✓Adapt layouts for right-to-left Arabic reports without distorting chart reading order.

Target Audience

• Data and BI analysts
• Communication and media officers presenting statistics
• Strategy and performance staff preparing executive packs
• Researchers and report writers

Detailed Program Modules

Training Methodology

Applied Project & Assessment