Clermont SB Endorsed – Communication and Relationship Management
- Apply active listening and open questioning techniques to clarify needs in stakeholder conversations.
- Identify communication style preferences and adapt messages to different audiences.
- Use assertive language to express disagreement or decline requests while preserving relationships.
- Structure a difficult conversation using a preparation framework and agreed next steps.
- Build a stakeholder map that rates influence, interest and relationship strength.
- Develop an engagement plan for three priority stakeholders with specific actions.
- Foundations of Relationship-Based Communication
- Trust, credibility and reciprocity in working relationships
- Communication channels and their impact
- Personal communication self-assessment
- Listening and Questioning
- Levels of listening
- Open, probing and clarifying questions
- Summarising and checking understanding
- Communication Styles and Cultural Awareness
- Recognising behavioural style preferences
- Communicating across Arab, Asian and Western workplace cultures
- High-context and low-context communication
- Assertiveness and Difficult Conversations
- Passive, aggressive and assertive responses
- Preparing and conducting difficult conversations
- Handling emotional reactions and resistance
- Stakeholder Relationship Management
- Stakeholder mapping by influence and interest
- Managing up and working with senior leaders
- Maintaining relationships with customers and partners
- Repairing and Sustaining Relationships
- Recovering trust after conflict or service failure
- Written communication that supports relationships
- Personal relationship development plan
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Program Professional Framework
Clermont SB Endorsed – Communication and Relationship Management
Program Overview
Professional relationships with colleagues, managers, customers and partners are built or eroded in everyday conversations. This program develops the communication skills that sustain them: active listening and questioning, adapting style to different personalities and cultures, assertive communication, managing difficult conversations, and building trust with internal and external stakeholders. Participants practise through role plays drawn from Gulf workplaces, including cross-cultural teams, senior stakeholder meetings and customer escalations, and map their own key relationships to plan targeted improvements.
Learning Outcomes
- ✓Apply active listening and open questioning techniques to clarify needs in stakeholder conversations.
- ✓Identify communication style preferences and adapt messages to different audiences.
- ✓Use assertive language to express disagreement or decline requests while preserving relationships.
- ✓Structure a difficult conversation using a preparation framework and agreed next steps.
- ✓Build a stakeholder map that rates influence, interest and relationship strength.
- ✓Develop an engagement plan for three priority stakeholders with specific actions.
Target Audience
- Team leaders and supervisors
- Account, relationship and customer service managers
- Project managers and coordinators working across departments
- Professionals in liaison, partnership and government relations roles
Detailed Program Modules
01Foundations of Relationship-Based Communication
- Trust, credibility and reciprocity in working relationships
- Communication channels and their impact
- Personal communication self-assessment
02Listening and Questioning
- Levels of listening
- Open, probing and clarifying questions
- Summarising and checking understanding
03Communication Styles and Cultural Awareness
- Recognising behavioural style preferences
- Communicating across Arab, Asian and Western workplace cultures
- High-context and low-context communication
04Assertiveness and Difficult Conversations
- Passive, aggressive and assertive responses
- Preparing and conducting difficult conversations
- Handling emotional reactions and resistance
05Stakeholder Relationship Management
- Stakeholder mapping by influence and interest
- Managing up and working with senior leaders
- Maintaining relationships with customers and partners
06Repairing and Sustaining Relationships
- Recovering trust after conflict or service failure
- Written communication that supports relationships
- Personal relationship development plan
Training Methodology
Applied Project & Assessment
Applied Project
Participants map the key stakeholders of their role, assess current relationship strength, analyse one strained relationship using course frameworks, and present an engagement plan with conversation preparation notes and follow-up actions.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.


