NEVADA | PROFESSIONAL EXPERIENCE

Program Professional Framework

CMI Recognized Certificate in Global Business Strategy (CGBS)

Program Overview

Competing beyond home markets demands disciplined choices about where to play and how to win. This course equips managers to analyse the global business environment with PESTEL and Porter's Five Forces, assess internal capabilities with the VRIO framework, and select international growth options using Ansoff's matrix and market entry modes from exporting to joint ventures and acquisitions. Participants examine global versus local trade-offs, value chain configuration, strategic alliances and emerging market risk, then translate strategy into objectives, initiatives and balanced scorecard measures. Cases draw on Gulf companies expanding abroad and multinationals entering GCC markets under economic diversification agendas.

Learning Outcomes

✓Analyse an international market using PESTEL and Five Forces to identify its attractiveness and key risks.
✓Assess an organisation's capabilities with the VRIO framework to identify sources of sustainable advantage.
✓Compare market entry modes for a target country and recommend one with a clear rationale.
✓Evaluate global integration versus local responsiveness trade-offs for a product or service line.
✓Formulate a set of strategic options with Ansoff's matrix and prioritise them using defined criteria.
✓Translate the chosen strategy into objectives, initiatives and balanced scorecard measures.

Target Audience

Strategy and business development managers
Senior managers responsible for regional or international expansion
Corporate planning and investment analysts
Executives in Gulf family businesses and government-linked companies

Detailed Program Modules

01Strategy in a Global Context

Globalisation drivers and regional trade dynamics
Economic diversification agendas in GCC economies
Levels of strategy: corporate, business and functional

02External Analysis

PESTEL analysis for international markets
Porter's Five Forces and industry attractiveness
Country risk and political risk assessment

03Internal Capabilities

Resource-based view and the VRIO framework
Value chain analysis and configuration
Core competencies and capability gaps

04Strategic Options and Growth

Ansoff matrix and growth directions
Generic competitive strategies
Global integration versus local responsiveness

05International Market Entry

Exporting, licensing and franchising
Joint ventures, strategic alliances and acquisitions
Evaluating and selecting entry modes

06Strategy Execution

Objectives, initiatives and the balanced scorecard
Governance and strategy performance reviews
Strategic risk monitoring and adaptation

Training Methodology

Interactive expert-led sessions grounded in workplace examples

Case studies and practical exercises drawn from the region

Group workshops with peer review of decisions and deliverables

Formative feedback against clear performance criteria

Applied Project & Assessment

Applied Project

Participants prepare an international expansion strategy for a real or case-study Gulf organisation: external and internal analysis, a short-list of target markets, a recommended entry mode with risk assessment, and an execution plan with balanced scorecard measures.

Assessment

Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.

University Certificate & International Accreditation

Professional Certificate accredited by Alzette University in CMI Recognized Certificate in Global Business Strategy (CGBS)

International accreditation: Global Leadership Organization (GLO)