SBS Endorsed – Leadership and Communication

Program Overview

Leaders spend most of their time communicating, yet few plan it deliberately. This programme treats communication as a core leadership tool for setting direction, building commitment and sustaining performance. Participants learn to craft compelling messages and stories, run purposeful meetings, communicate change and bad news, and tailor delivery for senior stakeholders, teams and the public. Practical sessions cover presentation impact, written briefings and the use of digital channels for internal communication. Examples reflect Gulf organisational realities, including bilingual Arabic and English communication, hierarchical decision structures and diverse multinational workforces.

Learning Outcomes

• ✓Structure a leadership message using a clear purpose, core message and call to action for a defined audience.
• ✓Deliver a short leadership presentation that uses storytelling and evidence to build commitment.
• ✓Plan and chair a meeting with a defined agenda, decision points and documented actions.
• ✓Prepare a change communication plan with sequencing, channels and feedback mechanisms.
• ✓Write a concise executive briefing note that supports a decision.

Target Audience

• Managers and supervisors at all levels
• Department heads who brief senior leadership
• Project and programme leaders managing stakeholders
• Internal communication and corporate affairs staff

Detailed Program Modules

Training Methodology

Applied Project & Assessment