SBS Endorsed – Purpose-Driven Leadership: Discover, Communicate, and Engage

Program Overview

Purpose is a powerful driver of engagement, retention and discretionary effort, but only when it is authentic and visible in daily decisions. Following the three movements in its title, this programme helps leaders discover their personal and team purpose through values clarification and reflective exercises, communicate it through stories, rituals and consistent behaviour, and engage people by connecting individual roles to meaningful outcomes for customers, communities and the nation. Participants also examine how purpose links to organisational mission and national visions in the Gulf, and how to avoid purpose-washing that erodes trust.

Learning Outcomes

• ✓Articulate a personal leadership purpose statement grounded in clarified values and life experiences.
• ✓Facilitate a team session that defines a shared team purpose linked to organisational mission.
• ✓Craft a purpose story that explains why the team's work matters to stakeholders.
• ✓Identify daily leadership decisions and rituals that reinforce or undermine stated purpose.
• ✓Design engagement actions that connect individual roles to visible impact.

Target Audience

• Team leaders and middle managers
• Senior managers leading culture or engagement initiatives
• Human resources and employee experience leaders
• Leaders in public service and non-profit organisations

Detailed Program Modules

Training Methodology

Applied Project & Assessment