Employee Engagement: Strategy and Practices

Program Overview

Engaged employees bring more discretionary effort, stay longer and deliver better service, yet many organisations stop at an annual survey with little follow-through. This programme shows how to build engagement as a managed strategy: understanding engagement drivers and models, choosing between annual, pulse and lifecycle surveys, analysing results to identify priority drivers, turning findings into action plans owned by managers, and strengthening engagement through recognition, wellbeing, career growth, communication and leadership behaviours. It considers multicultural, multinational workforces and the national employee segments typical of Gulf organisations.

Learning Outcomes

• ✓Explain the main engagement models and the difference between engagement, satisfaction and commitment.
• ✓Design an engagement measurement approach combining annual, pulse and lifecycle surveys.
• ✓Analyse survey results to identify key drivers and priority groups using simple driver analysis.
• ✓Facilitate team action planning sessions that produce specific, owned and measurable actions.
• ✓Design recognition, wellbeing and communication initiatives targeted at identified drivers.
• ✓Track engagement outcomes against retention, absence and performance indicators.

Target Audience

• Employee engagement and internal communication specialists
• HR business partners and HR managers
• Employee experience and wellbeing officers
• People managers leading engagement action plans

Detailed Program Modules

Training Methodology

Applied Project & Assessment