Managing Stakeholders in a Changing Environment

Program Overview

Restructurings, regulatory reform, digital transformation and new national strategies constantly reshape who holds influence and what they expect. This programme provides a structured approach to identifying, analysing and engaging stakeholders when priorities and power are shifting. Participants map stakeholders using power-interest and salience models, assess attitudes and interests, design engagement strategies and communication plans, manage conflicting expectations, and monitor relationships as circumstances change. It draws on the AA1000 Stakeholder Engagement Standard and reflects the relationship dynamics of Gulf government and corporate environments.

Learning Outcomes

• ✓Identify internal and external stakeholders for an initiative and map them by power, interest and attitude.
• ✓Apply the salience model to prioritise stakeholders based on power, legitimacy and urgency.
• ✓Design an engagement strategy that specifies objectives, methods and owners for each priority stakeholder group.
• ✓Manage conflicting stakeholder expectations through negotiation and transparent trade-offs.
• ✓Monitor stakeholder sentiment and update the engagement plan as the environment changes.

Target Audience

• Project and programme managers
• Government relations and public affairs officers
• Strategy and transformation managers
• Corporate communications and partnership managers

Detailed Program Modules

Training Methodology

Applied Project & Assessment